Email Marketing has been boring for too long.

Embrace the UnExpected relevant content

Billions of contents are born every day. Feel, thrill, act: without emotion, messages are nothing. We believe that power stems from the messages brands create. From the entertainment they generate. From the experience provided. From avoiding boring.

9 out of 10 people do NOT interact with the contents of your emails

From the unexpected comes the difference. Yet, we see that 9 out of 10 people are still stunned by the content.
We expect more from our relationship with a brand than ever before. We want them to understand our desires, our differences, our emotions, our individuality.
Creating content in a campaign approach goes against the world we live in today. Marketing campaigns belong to the old world. It’s time to question them.
Just as much as the way we have become used to target communication by thinking about how to address people in a personalized way.
If you believe that segmenting and personalizing mean the same thing, leave this website!

Never put consumers into buckets anymore

It’s time to move on to individualization


We care about creating content for people, NOT for campaigns

We create the unexpected in the inbox with content based on data updated on reading.
No one will ever receive the same content!
We don’t make email, we reinvent this channel.

No Personalization
No Campaigns
No Boring


Step into the arena

We are looking for people who are willing to break codes to say goodbye to the boring and evangelize the unexpected.